Author: admin

As a Chief Marketing Officer (CMO) in Hong Kong, diving into the world of videography can offer numerous benefits, empowering you to enhance your skills in managing corporate video productions. Embracing videography as a hobby can provide valuable insights and hands-on experience that can be directly applied to your professional life. Understanding the Basics Starting…

If you’re looking to create a professional corporate video in Hong Kong, you’ll want to collaborate with the best. Here are some top video production companies that specialize in creating compelling corporate content: A Cameraman Co.: Why Choose Them?: A Cameraman Co. is led by James Goldman, an experienced director of photography and lighting cameraman.…

Whether you’re a seasoned filmmaker or just dipping your toes into the world of video production, understanding the terminology is essential. From pre-production to post-production, here’s a complete dictionary to help you navigate the fascinating realm of video creation: A A-Roll: The primary video footage that tells the main story. It’s what your audience sees…

Explainer videos have become a popular tool for companies to convey their messages effectively. Incorporating motion graphics into these videos can make them more engaging and visually appealing. Here is a step-by-step guide to creating a corporate explainer video using motion graphics: Step 1: Define Your Message Begin by clearly defining the key message you…

As a foreign Chief Marketing Officer (CMO) working in a market where the primary language is not your first language, you’ll face unique challenges and opportunities. Here’s some tips to help you succeed: 1. Embrace Cultural Intelligence Learn the Language: While fluency may take time, basic conversational skills are essential. Invest in language classes or…

Hong Kong Island, with its dynamic urban landscape and stunning harbor views, provides an array of iconic locations for corporate video shoots. Whether you’re aiming for a sleek corporate vibe or a blend of modernity and tradition, here are some must-visit spots: 1. Central Business District (CBD) Why: The heart of Hong Kong’s financial district.…

Corporate videos have evolved beyond mere promotional tools. In today’s digital landscape, they serve as powerful storytelling mediums that engage audiences, build brand identity, and drive business outcomes. Whether you’re producing an internal training video or a customer-facing brand story in Hong Kong, here’s what makes a successful modern corporate video: 1. Purpose-Driven Storytelling Start…

As we step into 2024, the landscape of video marketing continues to evolve. Chief Marketing Officers (CMOs) need to stay informed about the latest trends to create impactful corporate videos. Let’s explore the key trends that will shape video marketing strategies in the coming year: 1. AI-Powered Tools and Tricks Artificial Intelligence (AI) is no…

In the bustling streets of Hong Kong, where skyscrapers kiss the clouds and neon lights paint the night, another industry thrives—the corporate video production sector. Let’s unravel the story behind the lens, exploring how this dynamic industry has captured hearts, brands, and narratives. 1. The Rise of Visual Storytelling In a city where time races…