Author: admin
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Key Online Video Trends in 2024 – Hong Kong and Global
As the digital landscape continues to evolve, online video trends are expected to undergo significant changes in 2024. Here are some key trends to watch out for in the online video production and consumption space: 1. Interactive Video Content Interactive video content is expected to gain traction in 2024. Viewers will crave more engaging experiences,…
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AI take-up in Hong Kong: Where We Are
Artificial Intelligence (AI) has been making significant strides in recent years, revolutionizing various industries and transforming the way we live and work. Hong Kong, known for its vibrant economy and technological advancements, is no exception to this trend. We explore the current state of AI adoption in Hong Kong and discuss the future outlook for…
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Top AI Adoption Areas for CMOs in 2024
In the fast-paced world of marketing, staying ahead of the curve is essential. As we enter 2024, Chief Marketing Officers (CMOs) around the world are embracing the power of Artificial Intelligence (AI) to enhance their marketing strategies. AI is revolutionizing the way businesses connect with their target audience, analyze data, and optimize campaigns. We take…
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AI Adoption: A Hong Kong Case Study
Artificial Intelligence (AI) has become a game-changer in various industries, and marketing is no exception. In recent years, many companies have started harnessing the power of AI to create highly effective and personalized marketing content. One such company that has achieved remarkable success in this area is Company X (*renamed for confidentiality reasons). Identifying the…
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How CMOs Are Cautiously Adopting AI for Video Production
Marketing teams around the world are constantly seeking innovative ways to reach their target audiences. With the advent of artificial intelligence (AI), marketers now have a powerful tool at their disposal to create content that resonates with increasingly fragmented audiences. In our upcoming series of articles in 2024, we will explore how AI is being…
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Differences Between Filming with Red and Arri Cameras
When it comes to high-end digital cinema cameras, two brands stand out among the rest: Red and Arri. Both are renowned for their exceptional image quality and have been the top choices for filmmakers working on blockbuster movies, commercials, and high-end productions. However, each brand has its unique features and qualities that differentiate them from…
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19 Basic Tools to Kick-Start Your Marketing Team’s AI Journey
Artificial Intelligence (AI) has revolutionized the way businesses operate, and marketing is no exception. With the help of AI tools, marketing teams can enhance their content creation process, streamline workflows, and deliver more personalized experiences to their target audience. We explore 19 AI tools that can empower your marketing team to kick-start their AI journey…
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Award-Winning Video Production Companies in Hong Kong
A guide to the best video production companies in Hong Kong for your next corporate film.