Category: Uncategorized
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A guide to shooting in a flower field
Flower fields offer breathtaking backdrops for video shoots, with vibrant colors, natural light, and stunning scenery. To capture the beauty of this setting and create visually captivating content, follow these tips for planning, shooting, and editing your flower field video. 1. Plan Your Shoot Preparation ensures your video shoot goes smoothly and captures the best…
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Guide to Shooting a Corporate Video: Sony vs. Canon vs. Red vs. Arri
When selecting a camera for shooting a corporate video, the choice often narrows down to four major brands: Sony, Canon, Red, and Arri. Each has its own strengths and features which can influence your production. Below is a comparison to aid in your decision-making process. 1. Sony Key Features Dynamic Range: Sony cameras, particularly the…
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Guide on the team size needed for a corporate video shoot
When planning a talking head video for a corporate project, determining the appropriate team size is crucial for ensuring a smooth production process and high-quality output. Below is an outline of the key roles involved and the recommended team size based on the complexity of the shoot. Basic Team Structure For a straightforward talking head…
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Case Study: Petal & Poem’s Flower Video Campaigns
Petal & Poem, a Hong Kong flower shop renowned for its exquisite arrangements, sought to enhance brand visibility and establish itself as a premium entity within the floral industry. To achieve this objective, the company turned to visually striking video campaigns that effectively showcased not only their floral products but also their commitment to artistry…
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Case study: SWFT MOVE positioned as Hong Kong’s best budget moving company
In a competitive market for relocation services, SWFT MOVE sought to distinguish itself as Hong Kong’s leading budget moving company. The challenge was to effectively communicate its unique selling proposition (USP) – affordable yet reliable moving services – while also building brand awareness and trust among potential customers. Objectives Brand Positioning: Establish SWFT MOVE as…
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Bloom & Song: Pioneering Video Content in Hong Kong Floristry
Bloom & Song has established itself as a leader in the Hong Kong flower delivery industry, not just through its exquisite arrangements but also by leveraging video content to enhance its brand presence. Effective strategies employed by Bloom & Song to become a pioneer in the integration of video content within the floristry sector. https://www.bloomandsong.com/…
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How Nikon buying RED could revolutionize the cinema camera industry
The recent news of Nikon acquiring RED, the renowned U.S.-based cinema camera company, has sent ripples through the filmmaking world. HK Video Production dives into how this unexpected union might revolutionize the cinema camera industry: Nikon’s Bold Move: Nikon, traditionally associated with stills photography, has made a significant leap by entering the cinema camera market.…
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Guide to Effective Videography for Solo Shooters
Planning Ahead Research the location and lighting conditions beforehand. Prepare a shot list to stay organized during filming. Pack all the necessary equipment and ensure it is in working order. Setting Up Position your camera at the right angle and height for each shot. Use a tripod or stabilizer to maintain steady footage. Adjust camera…
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DJI Equipment Guide for Corporate Video Production
The DJI ecosystem of equipment offers a comprehensive set of tools tailored for corporate video production. From drones to stabilisers and cameras, DJI provides high-quality and reliable devices that can significantly enhance the production value of corporate videos. One key benefit of using DJI equipment is the seamless integration between various products within the ecosystem.…
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Keeping video equipment cool when filming outdoor in Hong Kong
Filming in hot and humid conditions, especially in a place like Hong Kong, requires special attention to keep your equipment cool and functioning optimally. Here are some essential tips to protect your gear during outdoor shoots: Choose the Right Gear: Heat-Resistant Equipment: Invest in cameras, lenses, and accessories designed to withstand high temperatures. Look for…