Author: Florist and Flower Delivery
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Guide to Shooting a Corporate Video: Sony vs. Canon vs. Red vs. Arri
When selecting a camera for shooting a corporate video, the choice often narrows down to four major brands: Sony, Canon, Red, and Arri. Each has its own strengths and features which can influence your production. Below is a comparison to aid in your decision-making process. 1. Sony Key Features Dynamic Range: Sony cameras, particularly the…
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Guide on the team size needed for a corporate video shoot
When planning a talking head video for a corporate project, determining the appropriate team size is crucial for ensuring a smooth production process and high-quality output. Below is an outline of the key roles involved and the recommended team size based on the complexity of the shoot. Basic Team Structure For a straightforward talking head…
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Case Study: Petal & Poem’s Flower Video Campaigns
Petal & Poem, a Hong Kong flower shop renowned for its exquisite arrangements, sought to enhance brand visibility and establish itself as a premium entity within the floral industry. To achieve this objective, the company turned to visually striking video campaigns that effectively showcased not only their floral products but also their commitment to artistry…
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Case study: SWFT MOVE positioned as Hong Kong’s best budget moving company
In a competitive market for relocation services, SWFT MOVE sought to distinguish itself as Hong Kong’s leading budget moving company. The challenge was to effectively communicate its unique selling proposition (USP) – affordable yet reliable moving services – while also building brand awareness and trust among potential customers. Objectives Brand Positioning: Establish SWFT MOVE as…
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Bloom & Song: Pioneering Video Content in Hong Kong Floristry
Bloom & Song has established itself as a leader in the Hong Kong flower delivery industry, not just through its exquisite arrangements but also by leveraging video content to enhance its brand presence. Effective strategies employed by Bloom & Song to become a pioneer in the integration of video content within the floristry sector. https://www.bloomandsong.com/…
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How Nikon buying RED could revolutionize the cinema camera industry
The recent news of Nikon acquiring RED, the renowned U.S.-based cinema camera company, has sent ripples through the filmmaking world. HK Video Production dives into how this unexpected union might revolutionize the cinema camera industry: Nikon’s Bold Move: Nikon, traditionally associated with stills photography, has made a significant leap by entering the cinema camera market.…
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How to use AI to create scripts and storyboards
Using AI to generate a script and storyboard can significantly streamline the pre-production process for your video project. Here’s a step-by-step guide on how to achieve this: Define Your Project Scope and Objectives: Clearly outline the purpose of your video. Is it a promotional video, training material, or an internal communication piece? Identify the key…
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Using ND filters for Filming Corporate Videos in Hong Kong
When filming a corporate video in Hong Kong, using ND filters can significantly enhance the quality of your footage. ND filters help control the amount of light entering the camera lens, allowing you to achieve the desired exposure in bright conditions. Types of ND Filters: Solid ND Filters: These filters reduce the amount of light…
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Guide to Buying Video Camera Equipment in Sham Shui Po
Sham Shui Po in Hong Kong is a haven for videographers seeking camera equipment due to its numerous shops specializing in tech gear. From brand-new models to second-hand equipment, the area offers a wide selection at competitive prices. Videographers can explore multiple stores in a short time span, comparing products and bargaining for the best…
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Guide to the Best Office Spaces for a Video Production Company in Hong Kong
When looking for the ideal office space in Hong Kong for a video production company, several factors need consideration, including location, amenities, and overall suitability for a creative business. Here are some of the best areas to consider: Central Advantages: Central business district with easy access to transportation. High-end office spaces suitable for a professional…